Is a Social Media Audit Right for Me?

Is a Social Media Audit Right.png

The landscape of social media is constantly changing, and there is so much differing advice out there on the internet, how are you supposed to keep up when you're a one-person or small team trying to run a business? The secret is that you don't have to do it alone! Even if you aren't able to afford to bring on a social media manager in a permanent role, there are ways to get a little help & make the digital space less intimidating for a very low investment: Social Media Audits!
 

You may be asking yourself what a social media audit even is or how it could possibly help your business. Everyone structures them a little differently, but the basic premise is that a social media manager/strategist takes a look at all of your current platforms, the types of content you're posting, your overall business goals, and evaluates what's working and what is honestly a waste of time. From there, you'll work together to come up with a new strategy and options for implementing that plan to get the most out of your social media accounts. This is incredibly valuable if you're currently in a place where you know that DIY-ing social media is what is best financially, but really aren't sure if you're getting a return on the effort that you're putting in. Or even if you just aren't sure where to start!
 

In my case, social media audits have proven to be beneficial for clients across all industries. From small business owners that are just dipping their toes into the digital world to independent musicians that know the importance of connecting with fans in the digital space but struggle with the right balance of content. My audit packages offer an initial consultation, in-person or remote, to fill me in on what your goals are & how you're currently managing your socials. After I dig in & do the actual audit, we'll have another meeting to go over what I've found and my suggestions. In this second meeting, we can discuss your options for completely implementing the new plan yourself or outsourcing parts of it (like new graphics creation or blog writing, for example). Once it's back in your hands, I'm available for help via email and we'll have one final meeting 30 days later to see how the plan is working from your perspective and what improvements can be made for the future. 

Now is the time to start getting new systems in place for 2018, so don't wait to for the calendar to change to make changes. Let's chat about how an audit can help you! Get in touch with me here.

I Have Social Media Accounts, but What Should I Post?

 

You understand the importance of social media, so you've signed up for everything you can think of -- Facebook, Instagram, Twitter, LinkedIn, even Snapchat. The problem is that your unsure of what to post, so sometimes days or weeks go by with no content. Sound familiar?

You are definitely not alone. Understanding each different social media channel and coming up with a strategy for what to post and when is honestly really tough! If you don't have a background in marketing and are trying to DIY your socials, it can be overwhelming. Let's start today with a few simple posting ideas that can kickstart your planning:

 

Branded Graphics: This is a simple way to create shareable content that also reinforces your brand. It could be a motivational quote that you love, a song lyric for musicians, or an industry tip related to your business (remind me of how to check the tread on my tires, give me a tip on brewing coffee at home, share a stat on how alarm systems reduce break-ins, etc.). As I mentioned in a previous post, Canva is an easy way to create these. (You can see some examples here & here.)

Get Personal: People interact well with things they can relate to. Professionalism is great, but pull back the curtain just a bit to let your followers get to know the person/people behind the brand. I'll admit this is a little easier for my musician friends, but it's doable for everyone! Post photos & introductions of the people behind your business. If you have a large company, you can even choose to spotlight staff members on specific days. Elaborate on the story behind the brand. What sparked your interest in your field? Why did you start this company? When did you start playing music? 

Behind the Scenes: What is it that only those close to you get to see? Maybe it's your workspace or the assembly line where products are made. Behind the scenes shots make followers feel like they're getting an exclusive look into something the public doesn't usually see. And they're especially fun for Instagram Stories & Snapchat. If you're a musician or other public figure, this is where you can even show off your hobbies. Do you like to cook? Are you a gym rat? Is horseback riding your thing? Share it! For a larger company, maybe you have a monthly Friday happy hour for employees or other events that your team does together. Maybe you have an unofficial warehouse mascot or Mrs. Ann at the front desk brings in the best homemade cookies once a week. All these little things makeup the bigger picture & people love to see it! My rule of thumb for this type of post is the farther it strays from professionalism and your brand message, it belongs in an Instagram Story or Snapchat.

Share Content Created by Others: There's no rule that says everything you share must come from you. Almost every industry has a trade magazine and every city definitely has a newspaper. Find articles or blog posts that relate to your business & share away! I routinely share from places like Inc. Magazine, Create + Cultivate, and local Nashville news on my Facebook and Twitter. It's a great way to broaden your content offerings and give something of value to your followers.

The Typical, Expected Things: This is the the core of your business or brand. What is it that you're doing/selling? Photos of products, show posters, photos from shows, something that pushes the service that you offer. The meat & potatoes of what you're all about. A lot of people get stuck here and this is all they post about. When that happens, you'll typically find that people stop engaging as much with your posts. We're all bombarded by advertising literally all day, from billboards to television commercials, and it's really not what we want to constantly see on social media. That's not to label this type of content as all "bad", it's actually very necessary. Balance is the key. If you're rotating this type of post in with those mentioned above and keeping your feed varied, you'll be all set!

These basics will give you a good place to start in posting regularly and engaging with your audience. Want to dive a little deeper? I offer strategy sessions where we will brainstorm & plan a custom content calendar tailored to you! Get in touch with me here to schedule a meeting!

Why Every Business Should Have a Blog

Every business needs a blog. Yes, that means you! And if you're a musician, you should consider your music career as your business, so this even applies to you.

Right now some of you are probably ready to close the page and thinking that I can't be serious or that your type of business is the only exception. You're probably saying to yourself "But Amy, why would I need a blog?" The truth is, no matter what you're doing, you have something to share with the world that you are an expert on. If you are a real estate agent, you are an expert in what types of homes are selling in your area right now or what updates home buyers are looking for. If you run an auto shop, you are a source of information on auto repair and maintenance. If you have a band, you are the number one source of info regarding what's happening within the band and the only place people can go for the inside scoop! So why wouldn't you take advantage of what you have to share?

The truth is that a blog can help your business exponentially and become a free or inexpensive means of advertising. For starters, it gives you more content for SEO. We won't dive into the details of that today, but know that when done properly, it makes your website and your business more easily searchable on the web. This same content can also be used to populate your social media pages. Social media is all about sharing useful information with your followers. Why constantly point them to someone else's blog or online news source when you could be sending them to yours? These are your potential customers and fans! A majority of the time, once people read your blog post, they'll spend a few minutes looking around the rest of your website too.

Arguably one of the most important reasons is because a blog helps establish you as an expert in your field. It helps answer the "why" for a potential customer wondering if they should hire you. And it creates a community feel, which is especially helpful for all of you musicians out there!

For most people, starting a blog is fairly simple and can be done within your existing website. You can outsource anything from just the initial set up and design all the way to the actual writing of each post. If you're ready to add a blog to your website & need a little help getting started, shoot me an email!