Every business needs a blog. Yes, that means you! And if you're a musician, you should consider your music career as your business, so this even applies to you.
Right now some of you are probably ready to close the page and thinking that I can't be serious or that your type of business is the only exception. You're probably saying to yourself "But Amy, why would I need a blog?" The truth is, no matter what you're doing, you have something to share with the world that you are an expert on. If you are a real estate agent, you are an expert in what types of homes are selling in your area right now or what updates home buyers are looking for. If you run an auto shop, you are a source of information on auto repair and maintenance. If you have a band, you are the number one source of info regarding what's happening within the band and the only place people can go for the inside scoop! So why wouldn't you take advantage of what you have to share?
The truth is that a blog can help your business exponentially and become a free or inexpensive means of advertising. For starters, it gives you more content for SEO. We won't dive into the details of that today, but know that when done properly, it makes your website and your business more easily searchable on the web. This same content can also be used to populate your social media pages. Social media is all about sharing useful information with your followers. Why constantly point them to someone else's blog or online news source when you could be sending them to yours? These are your potential customers and fans! A majority of the time, once people read your blog post, they'll spend a few minutes looking around the rest of your website too.
Arguably one of the most important reasons is because a blog helps establish you as an expert in your field. It helps answer the "why" for a potential customer wondering if they should hire you. And it creates a community feel, which is especially helpful for all of you musicians out there!
For most people, starting a blog is fairly simple and can be done within your existing website. You can outsource anything from just the initial set up and design all the way to the actual writing of each post. If you're ready to add a blog to your website & need a little help getting started, shoot me an email!