Unless you've been living under a rock for the past few years, you know that social media is one of the best ways to reach potential fans and customers. These days almost everyone is on Facebook, so why wouldn't you utilize it to promote your business? But many small business owners and musicians alike find managing their own platforms to be a little overwhelming & stress inducing. It doesn't have to be that way! Here are two of my favorite free tools to make managing platforms a little easier and also step up your social media game at the same time.
- Canva: We all see those beautifully branded images on Facebook and Instagram, but most of us assume that without graphic design skills or photoshop we can't create the same thing for our pages. That's simply not true! Canva is a user friendly, free tool that allows you to create stunning images. They even provide you with templates fitting the dimensions of a variety of common platforms and pre-designed graphics that you simply edit the text on. Use Canva to share a quote, promote a blog post, create a tour graphic, or even push a promotional sale. The options are endless! (Alternate tool: PicMonkey, but the options are much more limited)
- Hootsuite: Pre-scheduling at least some of your social media posts will completely change the game for you. Part of what makes social media stressful for most people is coming up with content each day and then remembering to post it. Using a scheduler like Hootsuite, you can take a few hours in one day & pre-plan an entire week or month of content. This allows you to post consistently without having to think about it each morning, and lets you create content that truly interests your audience rather than posting whatever you find as you're rushing out the door in the morning. Hootsuite's free version is limited to 3 accounts, but for most small businesses or musicians that is plenty! (Alternate tool: Buffer. which some consider to have less of a learning curve, but has less bells & whistles than Hootsuite).