The landscape of social media is constantly changing, and there is so much differing advice out there on the internet, how are you supposed to keep up when you're a one-person or small team trying to run a business? The secret is that you don't have to do it alone! Even if you aren't able to afford to bring on a social media manager in a permanent role, there are ways to get a little help & make the digital space less intimidating for a very low investment: Social Media Audits!
You may be asking yourself what a social media audit even is or how it could possibly help your business. Everyone structures them a little differently, but the basic premise is that a social media manager/strategist takes a look at all of your current platforms, the types of content you're posting, your overall business goals, and evaluates what's working and what is honestly a waste of time. From there, you'll work together to come up with a new strategy and options for implementing that plan to get the most out of your social media accounts. This is incredibly valuable if you're currently in a place where you know that DIY-ing social media is what is best financially, but really aren't sure if you're getting a return on the effort that you're putting in. Or even if you just aren't sure where to start!
In my case, social media audits have proven to be beneficial for clients across all industries. From small business owners that are just dipping their toes into the digital world to independent musicians that know the importance of connecting with fans in the digital space but struggle with the right balance of content. My audit packages offer an initial consultation, in-person or remote, to fill me in on what your goals are & how you're currently managing your socials. After I dig in & do the actual audit, we'll have another meeting to go over what I've found and my suggestions. In this second meeting, we can discuss your options for completely implementing the new plan yourself or outsourcing parts of it (like new graphics creation or blog writing, for example). Once it's back in your hands, I'm available for help via email and we'll have one final meeting 30 days later to see how the plan is working from your perspective and what improvements can be made for the future.
Now is the time to start getting new systems in place for 2018, so don't wait to for the calendar to change to make changes. Let's chat about how an audit can help you! Get in touch with me here.